EUGENE LEUNG
FASHION BRAND FOUNDER & CREATIVE DIRECTOR at INJURY
CURATOR & CREATIVE CONSULTANT
MUSICIAN, CG FILM MAKER & DIGITAL ARTIST
2004 - Present Founder & Creative Director, INJURY
www.theinjury.com.au
Australian Fashion Designer Label & Creative House
Eugene Leung turned his enthusiasm in sub-culture and found his own fashion label INJURY in Sydney in 2004, and presented his debut INJURY fashion collection in Mercedes-Benz Fashion Week Australia in Melbourne, Australia in 2005.
INJURY showcased in numerous on-schedule fashion weeks across Paris, New York, Sydney, Shanghai and Beijing, has earned continuous support from celebrities in Australia and overseas, such as Vera Blue, Nicole Miller, Guy Sebastian, Ronan Keating, Huang Xiao Ming, Shu qi, Sammi Cheng and Eason Chan. Over 300 press coverage all over the world including Vogue Australia, SHOWstudio, WAD magazine, WWD, So-en, New York Times, Mens non-no, Sense, Elle Magazine, Marie Claire, Sydney Morning Herald and the Age etc. The brand is fully distributed in Asia, subsequent collections were sold to over 80 selected retailers internationally including Oak NYC, Isetan, I.T., D-mop, Liger Store, Harvey Nichols, Alter Style, The Fashion Door and NY Fashion etc.
Eugene has designed and creative directed over 38 collections for INJURY menswear and womenswear collection, music composing and video art. He was involved in community projects such as the Asian Social Innovation Consortium, participated at ‘108 Stories of Social Innovation’ exhibition and has also shown his work as an artist, in ‘open source’ Raum500 in Munich, and his lighting installation artwork ‘Danger Fragile’ in Hong Kong.
Well recognized by the fashion industry, he has also been invited to be speaker for numerous international events, including Business of Design Week 2015, panel forum with Iris Apfel in May 2017 as well as being the Curator & Creative Director for the award-winning FFFRIDAY 2017 & FFFRIDAY 2018, organized by Fashion Farm Foundation. He was also the Curator & Creative Director for DDHK - Sham Shui Po Fashion Parade, organised by Hong Kong Design Centre, which was a surreal fashion street happening at Cheung Yee Street in December 2018.
Eugene was invited to perform his original electronic music live set at Down/ Under Space in Sydney Australia in March 2019 alongside with Miles Brown (Melbourne) and Fabric. His curated and creative directed projects FFFRIDAY 2017 and FFFRIDAY 2018 were awarded by DFA Award Bronze Award in 2019.
Eugene has recently created a 12 mins ambient and dreamy music track ‘every tiny bits’ as a music collaborator and exhibitor with Groundwork Architect and Folo Studio for an immersive gigantic inflatable art at ‘Soft Space’ Exhibition at Shenzhen Design Society from 8th Jan to 5th April 2020.
Eugene emphasizes in taking a holistic approach in all projects and mediums he encountered and continues to explore the boundaries co-existing between the virtual and the real; in fashion, architecture, music and art creations.
As CGI Fashion film maker, Eugene’s debut ‘The Butterfly’s Dream’ has received multiple international film selection recognition. A physical screening event of the film will be held on 3rd Dec 2021 at ASVOFF 13 Venue 35/37, the new concept space in Marais, Paris, founded by Dover Street Market, followed by online screening available on Fashion Film Channel on FNL Network.
Eugene is named as Changemaker 2022 by Afterpay Australian Fashion Week, recognising his work in bridging Digital Art & Fashion, and creating a brand that is more than fashion. INJURY has created the first-ever Metaverse Show at AAFW 2022 that bridges Fashion Metaverse, NFT, Tech, Music and Art in May 2022, where he premiered his second CGI Fashion Film ‘Rare Reality’. The film is officially selected by Berlin Fashion Film Festival and awarded as Winner of ‘BEST DIGITAL FASHION’ fashion film amongst other reputable winners from Gucci, Mugler and Vogue etc., as well as Winner of ‘BEST VISUAL & SPECIAL EFFECTS’ at UK Fashion Film Festival, and WINNER OF BEST FASHION FILM & BEST CREATED ENVIRONMENT at SENSEI FILM FESTIVAL. The film is also officially selected and screening at ASVOFF 14 (Paris) and Digital Media Fest (Rome).
Selected Runway Collections international showcase:
2022/23 ‘Extended Reality’ Collection Melbourne Fashion Week, State Library Victoria
2022/23 ‘Rare Reality’ Collection Afterpay Australian Fashion Week
2021/22 ‘The Butterfly’s Dream’ Collection Afterpay Australian Fashion Week
SS17 Collection#25 at Paris Fashion Week
AW16 6 Seconds Collection at Paris Fashion Week
AW15 Artefact Collection at Mercedes-Benz Fashion Week Australia & Paris Fashion Week
SS16 The Game has changed Collection New York Fashion Week
SS15 Multiverse Collection at Mercedes-Benz Fashion Week Australia
SS15 Multiverse Collection at Shanghai Fashion Week
AW14 Deity Collection at Beijing Fashion Week
SS14 Glitch Collection at Shanghai Fashion Week
SS13 Underneath Collection at Mercedes-Benz Fashion Week Australia
Aug 2022 - Present
Creative Director, Interior Design for XIN TOKYO Oct 2022 Edition (Open-Clothes Inc.)
- Selected as TOP CREATORS in MOVE NIPPON with TOP CREATORS campaign https://top-creator.jp/creators
- Provide concept, theme and creative direction for fashion showroom event in Shanghai, Tokyo and online.
March 2022 – Present
Creative Director, Fashion X AI Interactive Design System, AiDLab (Laboratory for Artificial Intelligence in Design)
- Provide concept and Creative Direct a grand event of fashion show, exhibition and talks at M+ Museum, showcasing international fashion designers.
- Creative Direction for event experience include fashion runway, spatial design, direct and work with production team and show producers etc.
- Creative Direct and Produce New Media Video Art with Generative Art Component and Sound Design
2018 – Present
Founder and Creative Director, REAL PARENT (www.realparent.co)
A multi-disciplinary CG Art and Music Collective that specialise in creating CG avatars, characters, digital fashion, assets and CG environments and animations, original music creations and AR VR experiences.
2017 - Present
Curator and Creative Director, Music Composer and CG Film Maker (www.eugeneleung.com)
Specialise in consulting designer Fashion Brand, Creative Direction and Curation for large scale campaigns including CG Animation, video production, fashion photoshoot, Digital Fashion, NFT Art and Wearable Fashion NFTs.
June 2020 – Present
Creative Director, Lead Interior Design Consultancy Services for Hong Kong Design Centre’s Design & Fashion Base Project
Concept, creative direction and interior design for Hong Kong Design Centre Design Base building in Sham Shui Po.
June 2019 - December 2020 Curator & Creative Director, Heart of Cyberpunk Fashion Festival
Hong Kong Design Centre - Design District Hong Kong Sham Shui Po Fashion 2020
An immersive creative fashion experience happening in a recreation of cyberpunk movie reality at Tung Chau Street Temporary Market with over 20 stalls of ‘Cyber Market’; collaborating with international artists and 10 Hong Kong Fashion creatives, accompanied by role-playing and narrative guided tour. A special comic x fashion x figure design box set was also designed and created specifically for this event that will be available at the venue and local Sham Shui Po shops.
Sept - Dec 2018 Curator & Creative Director, Fascination Street
Hong Kong Design Centre - Design District Hong Kong Sham Shui Po Fashion Parade 2018
A fashion parade brings high fashion to the fashion capital of the city, transforming Cheung Yee Street into a fashion runway, design hub and a dazzling world of silver reflection. Participation, Fascination and Design Synergism are the keys. The mirror columns situations in the area became the stage to showcase 10 units of local fashion designers collections. A series of 10 fashion photoshoot that was taken in Sham Shui Po was also exhibited during the event.
June 2018 - Feb 2019 Curator & Creative Director, FFFRIDAY 2018
Fashion Farm Foundation
FFFRIDAY 2018 is all about mixed reality where the real meets the virtual, to promote local heroes in the development of fashion culture through creative exchanges of fashion, architecture, technology, music, art and photography. The first ever Hong Kong virtual girl model- FYNN, was also created as this year’s ambassador for FFFRIDAY, a 30seconds CGI promo video was created and shown in the biggest TV screen in Hong Kong. The highlighted elements include ‘FFFRIDAY Create Your Avatar’ - a high-tech scanning machine that the public can scan their face within 60 seconds and create their very own avatar to dress in Hong Kong designer-wear in the virtual world. ‘FFFRIDAY Presentations’ were held at multiple locations in SSP, including a war-game venue, Market Stalls at Fun Wa Street and a three-storey warehouse with spiral staircase, with interesting visual impact of Augmented Reality. ‘FFFRIDAY Music party’ was held in early Dec 2018, collaborated with music collective Yeti Out featuring Fractal Fantasy presented a unique audio-visual extravaganza and exhibited a mixed reality surreal photoshoot ‘FFFRIDAY Ambassador’.
May - Dec 2018 Curator & Creative Director, FFFRIDAY 2017
Fashion Farm Foundation
FFFRIDAY is a pioneer campaign to unite the local fashion scene and promote independent Hong Kong designer labels. On Fridays, creative events were held to foster recognition of the creativity of Hong Kong fashion, uniting support from global influencers and local creatives to create the phenomenon and raises public awareness. For FFFRIDAY 2017, under the curator’s theme of 90s Retro, A white furry alien ‘F5’ has been created to be the ambassador of the year. One of the most important concept that Eugene has accomplished was to transform fashion show into unconventional hybrid format, ’ FFFRIDAY Presentations’ and was proudly demonstrated through a first-ever Arcade Game Centre fashion show and Fringe club in Central, ‘FFFRIDAY Ambassadors’ Exhibition Party at secret venue, ‘FFFRIDAY Music’ partnering with Yourmum, inviting British band Yellow Days to come and perform at Tower 535 in Causeway Bay.
PUBLIC SPEAKING
Panel Speaker at ‘METAFASHION: WEARABLES IN THE METAVERSE’ at Right Click Save Conference, Nov 2022
Panel Speaker at ‘Fashion and the Metaverse. How to survive web 3.0’, Melbourne Fashion Week Oct 2022
Panel Speaker at ‘Digital Fashion: The Frontier’ at Afterpay Australian Fashion Week, May 2022
Keynote Speaker at Australian Fashion Council & HKTDC, Australia July 2019
Panel Speaker at Kulture Salon 11, as Fashion Curator Aug 2018
Panel speaker for ‘Retail Fashion Forum’ organized by ITC- HK Polytechnic University March 2018
Panel speaker as Fashion Brand Founder & Musician for Kulture Salon 11 Aug 2017
Panel speaker with Iris Apfel in Hong Kong May 2017, organized by Hong Kong Landmark
Keynote Speaker, Pop-up Theatre, HK-SZ Architecture Biennale 2016
Guest lecturer & Speaker for Macao Fashion Gallery 2016
Guest lecturer for Savannah College of Art and Design (SCAD) 2015
Keynote Speaker for Fashion Design Session for Business Of Design Week (BODW) Dec 2015
ACCOLADES
Official Selection, ASVOFF 14 - Nov 2022
Official Selection, UK Fashion Film Festival - Nov 22
Official Selection, Digital Media Film Fest - Nov 22
Film Trilogy Exhibition at Melbourne Fashion Week, Melbourne Town Hall 2022
WINNER of BEST DIGITAL FASHION, Fashion Film, Berlin Fashion Film Festival 2022
Changemaker 2022, Australian Fashion Week 2022
Official Selection, Fashion Film Festival Milano - Dec 2021
Official Selection, ASVOFF 13 - NOV 2021
Official Selection, Bucharest Fashion Film Festival - Oct 2021
Award Winner, DFA Awards Bronze Award 2019 for Curated and Creative Directed projects FFFRIDAY 2017 & FFFRIDAY 2018
Original Music live set at Down/ Under Space, Sydney March 2019
INJURY debut vinyl album release, February 2019
Judge for PolyU Fashion Show June 2017
INJURY invited as collaborator with the Landmark Mandarin Oriental, designed and exhibited a couture piece that was auctioned at charity event ‘Bring Me A Book’ Hong Kong April 2016
Member of Asian Consortium, Social Innovation (J.C.DISI) 2015-2016
Ageless Catwalk community project, 10 Day Fest 2015
INJURY awarded Best fashion brand of the year, PH Value, Shanghai 2013
ART
Exhibitor, Composer and Producer of Original music ‘Every tiny bits’, [Soft Space] Exhibition by Groundwork Architects in collaboration with Folo Studio, Shenzhen Design Society 深圳蛇口海上世界文化藝術中心, 8th Jan - 5th April 2020
Music Contributor for QVB After Dark, Queen Victoria Building, Sydney Aug - Sept 2019
“My Birthday Party” community art project co-created by Oil Street Art Space and xchange social gastronomy Feb 2017
Exhibited as Tagaholic in “108 Stories of Social Innovation” Oct – Nov 2015
‘Danger Fragile’ Lighting Art Installation, Hong Kong 2012
Exhibited in “opensource” Raum 500, Munich 2004
EDUCATION
BArch, Bachelor of Architecture 1995-2000 University of New South Wales